Privacy Policy

1. Controller

FLAMEWRIGHT TECHNOLOGIES LTD, a company registered in England and Wales (company number 17351523), operates LLMFly AI and is its data controller ("Flamewright", "we", "us" or "our"). This Policy applies to llmfly.ai, the LLMFly AI dashboard, APIs, and related support communications.

2. Personal data we collect

• Account data, such as your name, email address, organisation, login records, and account settings.
• Billing and transaction data, including billing contacts, payment status, transaction identifiers, purchased credits, invoices, and tax information. Full card details are generally handled by payment providers.
• Service and device data, including IP address, browser information, API key identifiers, request times, selected models, token counts, diagnostic logs, and security events.
• Customer content, including prompts, inputs, outputs, and related metadata, to the extent needed to route and provide API requests.
• Information included in support, compliance, and other communications.

3. How and why we use personal data

• Create and administer accounts and perform our contract with you.
• Route API requests, measure usage, deduct credits, and provide support.
• Process payments, maintain accounting records, and meet tax obligations.
• Protect accounts, prevent fraud and abuse, enforce our Terms, and secure the platform.
• Comply with legal, sanctions, regulatory, and law-enforcement requirements.
• Analyse and improve reliability, performance, and user experience using proportionate operational data.

4. Cookies and similar technologies

We may use strictly necessary cookies or local storage for authentication, security, session continuity, and user preferences. If non-essential analytics or advertising technologies are introduced, we will provide the notice and choices required by applicable law.

5. How we share data

We do not sell personal data.

• AI model and infrastructure providers where necessary to fulfil the API request you selected.
• Hosting, security, monitoring, customer-support, and communications providers acting for us.
• Payment processors, banks, accountants, and professional advisers.
• Authorities or other parties when disclosure is legally required or necessary to protect rights and security.
• A successor in connection with a merger, financing, reorganisation, or sale, subject to appropriate safeguards.

6. International transfers

Our customers and service providers may be in different countries. When personal data is transferred outside the United Kingdom, we use an applicable lawful transfer mechanism and appropriate safeguards unless an exception applies.

7. Retention

We retain personal data only as long as reasonably necessary for service delivery, security, dispute resolution, and legal, tax, and accounting requirements. Retention periods vary by data type. Transaction and compliance records may be kept for legally required periods, while operational logs may be deleted or anonymised sooner where appropriate.

8. Security

We use reasonable technical and organisational measures designed to protect personal data, including access controls, credential protection, monitoring, and data minimisation. No system is completely secure, and you are responsible for protecting your account credentials and API keys.

9. Your rights

Depending on applicable law, you may have rights to access, correct, erase, restrict, or object to the processing of your personal data, and to receive a portable copy. Where processing relies on consent, you may withdraw it. You may also complain to the UK Information Commissioner's Office or your local supervisory authority. We may need to verify your identity before responding.

10. Children

LLMFly AI is a business service and is not directed to children. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided personal data, contact us so we can take appropriate action.

11. Updates and contact

We may update this Policy and will publish the current version and date on this page. Privacy questions and rights requests may be submitted through your LLMFly AI account support channel or through the corporate enquiry details published at flamewright.uk.